Zero to 100,000 social media tips and tricks for small businesses

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Bibliographic Details
Main Author: Gratton, Sarah-Jayne
Other Authors: Gratton, Dean A.
Format: Books Print Book
Language:English
Published: Indianapolis, Ind. : Que, c2012.
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005 20120127155400.0
008 110930s2012 inua 001 0 eng
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050 0 0 |a HF5415.1265  |b .G73 2012 
082 0 0 |a 658.8/72  |2 23 
100 1 |a Gratton, Sarah-Jayne. 
245 1 0 |a Zero to 100,000 :  |b social media tips and tricks for small businesses /  |c Sarah-Jayne Gratton, Dean Anthony Gratton. 
246 3 |a Zero to one hundred thousand 
260 |a Indianapolis, Ind. :  |b Que,  |c c2012. 
300 |a 204 p. :  |b ill. ;  |c 23 cm. 
500 |a Includes index. 
505 0 |a You're anything but small -- Welcome to the big wide social media stage -- The changing social landscape of communication -- Social media networking basics -- Twitter : 140 characters to success -- Facebook pages : the public face of your brand -- Linkedln : adding your link to the chain of success -- YouTube : your brand channel -- Foursquare : putting your brand on the map -- Blogging your way to business success -- The secrets to a successful blog -- The 10-step method to building a fast and effective online presence -- Listen first, engage second -- Understand and build your social media voice -- It's who you know - finding and attracting the influences -- Don't get too big for your social media boots! -- Instilling a sense of community -- Do you need a brand makeover? -- Become a social conductor -- Introducing cross platform promotion -- Social media Darwinism - survival of the fittest -- Knowing you've made it and measuring your success -- An expert in your pocket -- Jeff Bullas -- Lori McNee -- Paul Steele -- Jessica Northey -- Danny Devriendt. 
650 0 |a Internet marketing. 
650 0 |a Internet in public relations. 
650 0 |a Small business marketing. 
650 0 |a Customer relations. 
650 0 |a Social media. 
700 1 |a Gratton, Dean A. 
938 |a Baker and Taylor  |b BTCP  |n BK0009508993 
938 |a YBP Library Services  |b YANK  |n 4197215 
938 |a Blackwell Book Service  |b BBUS  |n 4197215 
938 |a Coutts Information Services  |b COUT  |n 17092771 
994 |a C0  |b PCB 
949 |a Schlow  |b SANON  |c 658.872 GRA  |d i  |e 39635102910128  |f 488440  |g ddc  |j 01/27/2012 
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