Zero to 100,000 social media tips and tricks for small businesses
| Main Author: | Gratton, Sarah-Jayne. |
|---|---|
| Other Authors: | Gratton, Dean A. |
| Format: | Books Print Book |
| Language: | English |
| Published: |
Indianapolis, Ind. :
Que,
c2012.
|
| Subjects: |
Table of Contents:
- You're anything but small
- Welcome to the big wide social media stage
- The changing social landscape of communication
- Social media networking basics
- Twitter : 140 characters to success
- Facebook pages : the public face of your brand
- Linkedln : adding your link to the chain of success
- YouTube : your brand channel
- Foursquare : putting your brand on the map
- Blogging your way to business success
- The secrets to a successful blog
- The 10-step method to building a fast and effective online presence
- Listen first, engage second
- Understand and build your social media voice
- It's who you know - finding and attracting the influences
- Don't get too big for your social media boots!
- Instilling a sense of community
- Do you need a brand makeover?
- Become a social conductor
- Introducing cross platform promotion
- Social media Darwinism - survival of the fittest
- Knowing you've made it and measuring your success
- An expert in your pocket
- Jeff Bullas
- Lori McNee
- Paul Steele
- Jessica Northey
- Danny Devriendt.