Inside Coca-Cola a CEO's life story of building the world's most popular brand
A former chairman and CEO of Coca-Cola traces the story of his career, describing his efforts to combat public relations challenges, his contributions to opening markets throughout the world, and his strategies for promoting corporate responsibility.
| Main Author: | Isdell, Edward Neville, 1944- |
|---|---|
| Other Authors: | Beasley, David, 1958- |
| Format: | Books Print Book |
| Language: | English |
| Published: |
New York :
St. Martin's Press,
2011.
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| Edition: | 1st ed. |
| Subjects: |