Inside Coca-Cola a CEO's life story of building the world's most popular brand
A former chairman and CEO of Coca-Cola traces the story of his career, describing his efforts to combat public relations challenges, his contributions to opening markets throughout the world, and his strategies for promoting corporate responsibility.
| Main Author: | Isdell, Edward Neville, 1944- |
|---|---|
| Other Authors: | Beasley, David, 1958- |
| Format: | Books Print Book |
| Language: | English |
| Published: |
New York :
St. Martin's Press,
2011.
|
| Edition: | 1st ed. |
| Subjects: |
Table of Contents:
- From Ulster to Africa
- In Johannesburg: my global career is launched
- Conquering Pepsi in the Philippines
- Stagnation in West Germany
- The Wall falls
- Going back to India
- At the helm of Coca-Cola
- Connected capitalism.