Inside Coca-Cola a CEO's life story of building the world's most popular brand
A former chairman and CEO of Coca-Cola traces the story of his career, describing his efforts to combat public relations challenges, his contributions to opening markets throughout the world, and his strategies for promoting corporate responsibility.
| Main Author: | Isdell, Edward Neville, 1944- |
|---|---|
| Other Authors: | Beasley, David, 1958- |
| Format: | Books Print Book |
| Language: | English |
| Published: |
New York :
St. Martin's Press,
2011.
|
| Edition: | 1st ed. |
| Subjects: |
| Summary: |
A former chairman and CEO of Coca-Cola traces the story of his career, describing his efforts to combat public relations challenges, his contributions to opening markets throughout the world, and his strategies for promoting corporate responsibility. |
|---|---|
| Physical Description: |
xiv, 254 p., [8] p. of plates : ill. ; 22 cm. |
| Bibliography: |
Includes bibliographical references and index. |
| ISBN: |
9780312617950 (hardcover : alk. paper) 031261795X (hardcover : alk. paper) 9781250004987 (pbk. : alk. paper) 1250004985 (pbk. : alk. paper) 9781250013712 (pbk.) |
| Author Notes: |
NEVILLE ISDELL is the former Chairman and CEO of Coca-Cola Co. Originally from Ireland, Isdell grew up in Zambia and attended college in South Africa. He now lives with his wife, Pamela, in Barbados. DAVID BEASLEY is a writer based in Atlanta. |