Going social excite customers, generate buzz, and energize your brand with the power of social media

Main Author:	Goldman, Jeremy.
Format:	Books Print Book
Language:	English
Published:	New York : American Management Association, c2013.
Subjects:	Internet marketing. Social media. Social marketing. Online social networks. Customer relations.

Physical Description:	ix, 294 p. ; 24 cm.
Bibliography:	Includes bibliographical references and index.
ISBN:	9780814432556 0814432557
Author Notes:	Jeremy Goldman, a recognized expert in social marketing and communications, has managed e-commerce and social media for major brands, including Kiehl's TEMPTU, and Jurlique, and has consulted with numerous others. He is currently AVP of Interactive Social Media for iluminage inc., a Unilever subsidiary he helped found. He lives in New York City, and tweets incessantly as @jeremarketer.