Going social excite customers, generate buzz, and energize your brand with the power of social media

Saved in:
Bibliographic Details
Main Author: Goldman, Jeremy
Format: Books Print Book
Language:English
Published: New York : American Management Association, c2013.
Subjects:
Tags: Add Tag
No Tags, Be the first to tag this record!
Description
Physical Description:ix, 294 p. ; 24 cm.
Bibliography:Includes bibliographical references and index.
ISBN:9780814432556
0814432557
Author Notes:Jeremy Goldman, a recognized expert in social marketing and communications, has managed e-commerce and social media for major brands, including Kiehl's TEMPTU, and Jurlique, and has consulted with numerous others. He is currently AVP of Interactive Social Media for iluminage inc., a Unilever subsidiary he helped found. He lives in New York City, and tweets incessantly as @jeremarketer.