Going social excite customers, generate buzz, and energize your brand with the power of social media
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| Format: | Books Print Book |
| Language: | English |
| Published: |
New York :
American Management Association,
c2013.
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Table of Contents:
- Social marketing : even more important than you think
- Devising your strategy and getting started
- Engagement 101 : determine your voice and personality
- How to develop content that promotes engagement
- Become truly customer-centric and reap the advantages
- How to avoid pitfalls, deal with crises, and keep your brand's reputation intact
- How to staff your social team and organize for more effective engagement
- Tools for producing more relevant, targeted engagement
- How to identify influencers, work with vips, and grow word of mouth substantially
- How to build strong relationships with bloggers and work with online personalities
- Increase engagement by turning your employees into marketers
- How to engage with ROI in mind
- Going social in real life.
