Going social excite customers, generate buzz, and energize your brand with the power of social media
Saved in:
| Main Author: | |
|---|---|
| Format: | Books Print Book |
| Language: | English |
| Published: |
New York :
American Management Association,
c2013.
|
| Subjects: | |
| Tags: |
No Tags, Be the first to tag this record!
|
MARC
| LEADER | 00000cam a2200000 a 4500 | ||
|---|---|---|---|
| 001 | ocn793973948 | ||
| 003 | OCoLC | ||
| 005 | 20130304090200.0 | ||
| 008 | 120517s2013 nyu b 001 0 eng | ||
| 010 | |a 2012019622 | ||
| 019 | |a 794037029 | ||
| 020 | |a 9780814432556 | ||
| 020 | |a 0814432557 | ||
| 035 | |a (OCoLC)793973948 |z (OCoLC)794037029 | ||
| 040 | |a DLC |b eng |c DLC |d IG# |d OCLCO |d BTCTA |d ABG |d YBM |d YDXCP |d VP@ |d CDX |d BWX |d PCB | ||
| 042 | |a pcc | ||
| 050 | 0 | 0 | |a HF5415.1265 |b .G644 2013 |
| 082 | 0 | 0 | |a 658.8/72 |2 23 |
| 100 | 1 | |a Goldman, Jeremy. | |
| 245 | 1 | 0 | |a Going social : |b excite customers, generate buzz, and energize your brand with the power of social media / |c Jeremy Goldman. |
| 260 | |a New York : |b American Management Association, |c c2013. | ||
| 300 | |a ix, 294 p. ; |c 24 cm. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Social marketing : even more important than you think -- Devising your strategy and getting started -- Engagement 101 : determine your voice and personality -- How to develop content that promotes engagement -- Become truly customer-centric and reap the advantages -- How to avoid pitfalls, deal with crises, and keep your brand's reputation intact -- How to staff your social team and organize for more effective engagement -- Tools for producing more relevant, targeted engagement -- How to identify influencers, work with vips, and grow word of mouth substantially -- How to build strong relationships with bloggers and work with online personalities -- Increase engagement by turning your employees into marketers -- How to engage with ROI in mind -- Going social in real life. | |
| 650 | 0 | |a Internet marketing. | |
| 650 | 0 | |a Social media. | |
| 650 | 0 | |a Social marketing. | |
| 650 | 0 | |a Online social networks. | |
| 650 | 0 | |a Customer relations. | |
| 938 | |a Ingram |b INGR |n 9780814432556 | ||
| 938 | |a Baker and Taylor |b BTCP |n BK0011251515 | ||
| 938 | |a YBP Library Services |b YANK |n 8756563 | ||
| 938 | |a Coutts Information Services |b COUT |n 22229211 | ||
| 938 | |a Blackwell Book Service |b BBUS |n 8756563 | ||
| 994 | |a C0 |b PCB | ||
| 949 | |a CCL |b CadNF |c 658.8 Go |d i |e 39241503084159 |f 517797 |g ddc |j 02/26/2013 | ||
| 999 | |a 343787 | ||
