Monster loyalty how Lady Gaga turns followers into fanatics

Main Author:	Huba, Jackie.
Format:	Books Print Book
Language:	English
Published:	New York : Portfolio/Penguin, [2013]
Subjects:	Lady Gaga. Customer loyalty > Case studies. Customer relations. Marketing > Social aspects.

Physical Description:	pages cm
Bibliography:	Includes bibliographical references and index.
ISBN:	9781591846505 1591846501
Author Notes:	Jackie Huba is the coauthor of two acclaimed books, Creating Customer Evangelists and Citizen Mar-keters . As an expert in marketing and social media, she is a sought-after keynote speaker, and she is coauthor of the Church of the Customer blog, one of the most popular business blogs. Her work has been featured in the Wall Street Journal , the New York Times , Business-Week , and Advertising Age . She lives in Austin, Texas.