Small message, big impact the elevator speech effect

"Terri Sjodin defines an elevator speech as a brief presentation that introduces a product, service, or idea. Its purpose isn't to say everything about your topic-just to intrigue and inspire the listener to want to hear more. And Sjodin suggests you expand your vision of what it can do. &...

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Main Author: Sjodin, Terri L.
Format: Books Print Book
Language: English
Published: New York : Portfolio, c2012.

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