Small message, big impact the elevator speech effect
"Terri Sjodin defines an elevator speech as a brief presentation that introduces a product, service, or idea. Its purpose isn't to say everything about your topic-just to intrigue and inspire the listener to want to hear more. And Sjodin suggests you expand your vision of what it can do. 'Don't just...
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| Format: | Books Print Book |
| Language: | English |
| Published: |
New York :
Portfolio,
c2012.
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