Small message, big impact the elevator speech effect
"Terri Sjodin defines an elevator speech as a brief presentation that introduces a product, service, or idea. Its purpose isn't to say everything about your topic-just to intrigue and inspire the listener to want to hear more. And Sjodin suggests you expand your vision of what it can do. 'Don't just...
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| Format: | Books Print Book |
| Language: | English |
| Published: |
New York :
Portfolio,
c2012.
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Table of Contents:
- Introduction: concept. The elevator speech + the butterfly effect = the elevator speech effect
- The elevator speech: a small message can have a big impact
- Define your intention
- The basic core outline to get you started
- It's not one thing; it's three things
- Build a persuasive case
- Get creative and bring the message to life
- Delivery: speak in your own authentic voice
- Earn the right to be heard
- "Plus-ing" the elevator speech
- Walk through it before you run with it
- It's a dance: practice and evaluate to improve and grow
- Nuggets of advice and answers to frequently asked questions.
