The craft beer revolution how a band of microbrewers is transforming the world's favorite drink
Over the past 50 years, craft brewed beer has seen explosive growth. In the 1960s and 1970s, a handful of iconoclasts laid the foundation for the craft beer revolution -- advocating for strong, flavorful, all-malt beer that challenged the dominance of the light lager national brands. The brewers tha...
| Main Author: | Hindy, Steve, 1949- |
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| Format: | Books Print Book |
| Language: | English |
| Published: |
New York :
Palgrave Macmillan,
[2014]
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| Subjects: |
| Summary: |
Over the past 50 years, craft brewed beer has seen explosive growth. In the 1960s and 1970s, a handful of iconoclasts laid the foundation for the craft beer revolution -- advocating for strong, flavorful, all-malt beer that challenged the dominance of the light lager national brands. The brewers that followed in their footsteps came together to change the way Americans think about, and drink, beer. These new brewers believed they were restoring beer to its rightful place as a local business, a product that says something about its hometown and region. Today, there are more than 2,700 craft breweries in the United States and another 1,500 are in the works. The influence of American craft beer is spreading to Europe's great brewing nations, and to countries all over the globe. |
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| Physical Description: |
250 pages ; 25 cm |
| ISBN: |
9781137278760 (alk. paper) 1137278765 (alk. paper) |
| Author Notes: |
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