The craft beer revolution how a band of microbrewers is transforming the world's favorite drink
Over the past 50 years, craft brewed beer has seen explosive growth. In the 1960s and 1970s, a handful of iconoclasts laid the foundation for the craft beer revolution -- advocating for strong, flavorful, all-malt beer that challenged the dominance of the light lager national brands. The brewers tha...
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| Format: | Books Print Book |
| Language: | English |
| Published: |
New York :
Palgrave Macmillan,
[2014]
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Table of Contents:
- The pioneers 1965-1984
- Politics, writers, teachers and community builders
- The first generation boom, and the first beer war (1984-1994)
- The class of '88
- Big money meets craft brewing
- The second generation innovation
- Beer and the media
- Craft brewers hijack the Brewers Association of America
- Jailbreak : big distributors embrace craft beer
- The merger of the Brewers Association of America and the Association of Brewers
- A seat at the table
- The future of craft brewing: many roads taken.
