The craft beer revolution how a band of microbrewers is transforming the world's favorite drink
Over the past 50 years, craft brewed beer has seen explosive growth. In the 1960s and 1970s, a handful of iconoclasts laid the foundation for the craft beer revolution -- advocating for strong, flavorful, all-malt beer that challenged the dominance of the light lager national brands. The brewers tha...
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| Format: | Books Print Book |
| Language: | English |
| Published: |
New York :
Palgrave Macmillan,
[2014]
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| LEADER | 00000cam a22000008i 4500 | ||
|---|---|---|---|
| 001 | ocn852658397 | ||
| 003 | OCoLC | ||
| 005 | 20140421121400.0 | ||
| 008 | 130912s2014 nyu 000 0 eng | ||
| 010 | |a 2013036500 | ||
| 016 | 7 | |a 016658123 |2 Uk | |
| 020 | |a 9781137278760 (alk. paper) | ||
| 020 | |a 1137278765 (alk. paper) | ||
| 035 | |a (OCoLC)852658397 | ||
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| 100 | 1 | |a Hindy, Steve, |d 1949- | |
| 245 | 1 | 4 | |a The craft beer revolution : |b how a band of microbrewers is transforming the world's favorite drink / |c Steve Hindy. |
| 264 | 1 | |a New York : |b Palgrave Macmillan, |c [2014] | |
| 300 | |a 250 pages ; |c 25 cm | ||
| 336 | |a text |2 rdacontent | ||
| 337 | |a unmediated |2 rdamedia | ||
| 338 | |a volume |2 rdacarrier | ||
| 505 | 0 | |a The pioneers 1965-1984 -- Politics, writers, teachers and community builders -- The first generation boom, and the first beer war (1984-1994) -- The class of '88 -- Big money meets craft brewing -- The second generation innovation -- Beer and the media -- Craft brewers hijack the Brewers Association of America -- Jailbreak : big distributors embrace craft beer -- The merger of the Brewers Association of America and the Association of Brewers -- A seat at the table -- The future of craft brewing: many roads taken. | |
| 520 | 0 | |a Over the past 50 years, craft brewed beer has seen explosive growth. In the 1960s and 1970s, a handful of iconoclasts laid the foundation for the craft beer revolution -- advocating for strong, flavorful, all-malt beer that challenged the dominance of the light lager national brands. The brewers that followed in their footsteps came together to change the way Americans think about, and drink, beer. These new brewers believed they were restoring beer to its rightful place as a local business, a product that says something about its hometown and region. Today, there are more than 2,700 craft breweries in the United States and another 1,500 are in the works. The influence of American craft beer is spreading to Europe's great brewing nations, and to countries all over the globe. | |
| 650 | 0 | |a Brewing industry |z United States |x History. | |
| 650 | 0 | |a Beer industry |z United States |x History. | |
| 650 | 0 | |a Microbreweries |z United States |x History. | |
| 938 | |a YBP Library Services |b YANK |n 10848702 | ||
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