Designing for growth a design thinking toolkit for managers
Jeanne Liedtka and Tim Ogilvie educate readers in one of the hottest trends in business development: "design thinking," or the ability to turn abstract ideas into practical applications for maximal business growth. Liedtka and Ogilvie cover the mindset, techniques, and vocabulary of design thinking,...
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| Format: | Downloads eBook Books eBook |
| Language: | English |
| Published: |
2011.
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| Online Access: | Go to Downloadable eBook Here. |
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| Summary: | Jeanne Liedtka and Tim Ogilvie educate readers in one of the hottest trends in business development: "design thinking," or the ability to turn abstract ideas into practical applications for maximal business growth. Liedtka and Ogilvie cover the mindset, techniques, and vocabulary of design thinking, unpack the mysterious connection between design and growth, and teach managers, in a straightforward way, how to exploit design's exciting potential. Exemplified by Apple and the success of their elegant products, and cultivated by high profile design firms such as IDEO, design thinking unlocks creative right brain capabilities to solve a range of problems. |
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| Physical Description: | 1 online resource. |
| Format: | Requires Adobe Digital Editions (file size: 2856 KB) or Adobe Digital Editions (file size: 2773 KB) or Amazon Kindle (file size: N/A KB) or OverDrive Read (file size: N/A KB). |
| ISBN: | 9780231527965 |
| Author Notes: | Jeanne Liedtka is a professor at the Darden Graduate School of Business Administration, University of Virginia. Formerly the executive director of its Batten Institute, a foundation established to develop thought leadership in the fields of entrepreneurship and corporate innovation, she has also served as chief learning officer for the United Technologies Corporation (UTC) and as associate dean of the MBA program at Darden. |
