Designing for growth a design thinking toolkit for managers

Jeanne Liedtka and Tim Ogilvie educate readers in one of the hottest trends in business development: "design thinking," or the ability to turn abstract ideas into practical applications for maximal business growth. Liedtka and Ogilvie cover the mindset, techniques, and vocabulary of design thinking,...

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Bibliographic Details
Main Author: Ogilvie, Tim
Format: Downloads eBook Books eBook
Language:English
Published: 2011.
Subjects:
Online Access:Go to Downloadable eBook Here.
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520 |a Jeanne Liedtka and Tim Ogilvie educate readers in one of the hottest trends in business development: "design thinking," or the ability to turn abstract ideas into practical applications for maximal business growth. Liedtka and Ogilvie cover the mindset, techniques, and vocabulary of design thinking, unpack the mysterious connection between design and growth, and teach managers, in a straightforward way, how to exploit design's exciting potential. Exemplified by Apple and the success of their elegant products, and cultivated by high profile design firms such as IDEO, design thinking unlocks creative right brain capabilities to solve a range of problems. 
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