Building donor loyalty the fundraiser's guide to increasing lifetime value

"Building Donor Loyalty is a hands-on guide written for professional fundraisers that outlines the factors that drive donor retention, explains how to keep donors committed to an organization, and offers suggestions for developing donor value over time. It is based on data drawn from a research...

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Main Author: Sargeant, Adrian.
Other Authors: Jay, Elaine.
Format: Books Print Book
Language: English
Published: San Francisco : Jossey-Bass, [2011], c2004.

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