Building donor loyalty the fundraiser's guide to increasing lifetime value

"Building Donor Loyalty is a hands-on guide written for professional fundraisers that outlines the factors that drive donor retention, explains how to keep donors committed to an organization, and offers suggestions for developing donor value over time. It is based on data drawn from a research...

Full description

Main Author: Sargeant, Adrian.
Other Authors: Jay, Elaine.
Format: Books Print Book
Language: English
Published: San Francisco : Jossey-Bass, [2011], c2004.
Table of Contents:
  • Why does loyalty matter?
  • Driving donor loyalty
  • Understanding giving behavior
  • Advancing the relationship revolution
  • Researching what donors want
  • Using donor segmentation to enhance loyalty
  • Growing monthly giving
  • Building effective fundraising products
  • Managing service quality
  • Recognizing and rewarding donors
  • Using lifetime value to inform retention strategy
  • Planning for retention
  • A call to action.