Building donor loyalty the fundraiser's guide to increasing lifetime value
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| Format: | Books Print Book |
| Language: | English |
| Published: |
San Francisco :
Jossey-Bass,
[2011], c2004.
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Table of Contents:
- Why does loyalty matter?
- Driving donor loyalty
- Understanding giving behavior
- Advancing the relationship revolution
- Researching what donors want
- Using donor segmentation to enhance loyalty
- Growing monthly giving
- Building effective fundraising products
- Managing service quality
- Recognizing and rewarding donors
- Using lifetime value to inform retention strategy
- Planning for retention
- A call to action.
