Over goal! what you must know to excel at fundraising today

Main Author: Grace, Kay Sprinkel.
Format: Books Print Book
Language: English
Published: Medfield, MA : Emerson & Church, Ã2006.
Edition: 2nd ed., rev. & enl.
Subjects:
Table of Contents:
  • pt. I. Fundraising
  • 1. Successful nonprofit organizations
  • 2. Positioning your organization as a solid investment
  • 3. Creating or revising a mission statement
  • 4. The role of organizational culture in fundraising
  • 5. Fundraising communications
  • 6. Integrating your fundraising and marketing messages
  • 7. What you should always communicate to your donors
  • 8. Understanding the motivations of major donors
  • 9. Keeping your prospect pipeline full
  • 10. Cultivating your donors
  • 11. Peer screening and rating
  • 12. What really motivates a board to raise money
  • 13. Getting your board to make personal solicitations
  • 14. The dynamics of a solicitation call
  • 15. Conducting a capital campaign feasibility study
  • 16. The new realities of capital campaigns
  • 17. Recruiting and retaining a capital campaign committee
  • 18. Transformational gifts
  • 19. Implementing a year-end fundraising program
  • 20. Soothing disgruntled donors
  • 21. Starting a stewardship program
  • 22. Using the Internet for stewardship
  • 23. Evaluating your fundraising effectiveness
  • 24. Hiring a development staff
  • 25. Hiring a development or organizational consultant
  • 26. If you want to be a consultant
  • 27. Strategic institutional planning
  • 28. Be resolute
  • pt. II. Board and organizational development
  • 29. Recruiting and enlisting board members
  • 30. What to ask every prospective board member
  • 31. What to ask before joining a board of directors
  • 32. Recruiting younger people for your board
  • 33. Working with the new generation of board members
  • 34. Developing a board of champions
  • 35. Creating ambassadors among your board
  • 36. Helping board members become advocates
  • 37. The dynamics of successful board meetings
  • 38. Keeping your board and staff partnership in balance
  • 39. Setting boundaries for board involvement
  • 40. Organizing a successful board retreat.