Trade-off why some things catch on, and others don't
" A new way to understand what works in the marketplace of products and ideas, and why we buy. . . . Why did the RAZR ultimately ruin Motorola? Why does Wal-Mart dominate rural and suburban areas but falter in large cities? Why did Starbucks stumble just when it seemed unstoppable? The answer lies i...
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| Main Author: | |
|---|---|
| Format: | Books Print Book |
| Language: | English |
| Published: |
New York :
Broadway Books,
c2010.
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| Edition: | 1st pbk. ed. |
| Subjects: | |
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