Trade-off why some things catch on, and others don't

" A new way to understand what works in the marketplace of products and ideas, and why we buy. . . . Why did the RAZR ultimately ruin Motorola? Why does Wal-Mart dominate rural and suburban areas but falter in large cities? Why did Starbucks stumble just when it seemed unstoppable? The answer lies i...

Full description

Bibliographic Details

Main Author:	Maney, Kevin, 1960-
Format:	Books Print Book
Language:	English
Published:	New York : Broadway Books, c2010.
Edition:	1st pbk. ed.
Subjects:	Technological innovations > Economic aspects > History.
Tags:	Add Tag No Tags, Be the first to tag this record!