Generate buzz! strategic communication for nonprofit boards
"Is your organization generating as much excitement or interest as it should? Do you want other people to care as much about your mission as you do? Even if your organization has a good e-newsletter and Web site and occasionally gets some positive media coverage, it may be lacking “buzz.” And a lack...
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| Main Author: | |
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| Corporate Author: | |
| Format: | Books Print Book |
| Language: | English |
| Published: |
Washington, D.C. :
BoardSource,
2011.
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| Edition: | 2nd ed. |
| Subjects: | |
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| LEADER | 00000cam a2200000 a 4500 | ||
|---|---|---|---|
| 001 | ocn711989018 | ||
| 003 | OCoLC | ||
| 005 | 20160201123000.0 | ||
| 008 | 110407s2011 dcua b 001 0 eng | ||
| 010 | |a 2011013622 | ||
| 020 | |a 1586861255 (pbk.) | ||
| 020 | |a 9781586861254 (pbk.) | ||
| 035 | |a (OCoLC)711989018 | ||
| 040 | |a DLC |b eng |c DLC |d YDXCP |d CDX |d OCLCF |d OCLCO |d OCLCQ |d PCB | ||
| 042 | |a pcc | ||
| 050 | 0 | 0 | |a HD30.3 |b .P389 2011 |
| 082 | 0 | 0 | |a 658.4/5 |2 22 |
| 100 | 1 | |a Patterson, Sally J. | |
| 245 | 1 | 0 | |a Generate buzz! : |b strategic communication for nonprofit boards / |c Sally J. Patterson. |
| 250 | |a 2nd ed. | ||
| 260 | |a Washington, D.C. : |b BoardSource, |c 2011. | ||
| 300 | |a 85 pages : |b illustrations ; |c 26 cm | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a unmediated |b n |2 rdamedia | ||
| 338 | |a volume |b nc |2 rdacarrier | ||
| 504 | |a Includes bibliographical references (page 81) and index. | ||
| 505 | 0 | |a Strategic communication : an overview of key concepts and roles -- The strategic communication planning process -- Engaging board members in communication and outreach -- Positioning the organization: framing and branding -- Crisis communication -- Monitoring the effectiveness of strategic communication. | |
| 520 | 0 | |a "Is your organization generating as much excitement or interest as it should? Do you want other people to care as much about your mission as you do? Even if your organization has a good e-newsletter and Web site and occasionally gets some positive media coverage, it may be lacking “buzz.” And a lack of buzz can mean your organization has to struggle for the visibility, recognition, money, and volunteer support it needs to succeed. Board members often sense that communication strategies need to improve within their organizations but aren't certain what they can or should do about it. The answer is to get more strategic in your approach to communication, to assess your organization's methods for getting its messages heard and for stimulating its stakeholders to take action. Generate Buzz! follows two real nonprofits as they work to build communication plans that will allow them to meet the goals set out in their strategic plans and address current and future needs."--From publisher's website. | |
| 650 | 0 | |a Communication in management. | |
| 650 | 0 | |a Nonprofit organizations. | |
| 650 | 0 | |a Strategic planning. | |
| 710 | 2 | |a BoardSource (Organization) | |
| 938 | |a Coutts Information Services |b COUT |n 17698163 | ||
| 938 | |a YBP Library Services |b YANK |n 100576433 | ||
| 994 | |a C0 |b PCB | ||
| 949 | |a Schlow |b SANON |c 658.42 PAT |d i |e 39635103504234 |f 590835 |g ddc |j 02/01/2016 | ||
| 999 | |a 383892 | ||
