Generate buzz! strategic communication for nonprofit boards
"Is your organization generating as much excitement or interest as it should? Do you want other people to care as much about your mission as you do? Even if your organization has a good e-newsletter and Web site and occasionally gets some positive media coverage, it may be lacking “buzz.” And a...
| Main Author: | Patterson, Sally J. |
|---|---|
| Corporate Authors: | BoardSource (Organization) |
| Format: | Books Print Book |
| Language: | English |
| Published: |
Washington, D.C. :
BoardSource,
2011.
|
| Edition: | 2nd ed. |
| Subjects: |
Table of Contents:
- Strategic communication : an overview of key concepts and roles
- The strategic communication planning process
- Engaging board members in communication and outreach
- Positioning the organization: framing and branding
- Crisis communication
- Monitoring the effectiveness of strategic communication.