Pre-suasion a revolutionary way to influence and persuade

Social psychologist Robert Cialdini shines a light on peak persuasion and reveals that the secret doesn't lie in the message itself, but in the key moment before the message is delivered. What separates average persuaders from extraordinarily successful ones? Using the same combination of rigorous s...

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Bibliographic Details

Main Author:	Cialdini, Robert B. (Author)
Format:	Books Print Book
Language:	English
Published:	New York : Simon & Schuster, 2016.
Edition:	First Simon & Schuster hardcover edition.
Subjects:	Influence (Psychology) Persuasion (Psychology)
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