Pre-suasion a revolutionary way to influence and persuade
Social psychologist Robert Cialdini shines a light on peak persuasion and reveals that the secret doesn't lie in the message itself, but in the key moment before the message is delivered. What separates average persuaders from extraordinarily successful ones? Using the same combination of rigor...
| Main Author: | Cialdini, Robert B. (Author) |
|---|---|
| Format: | Books Print Book |
| Language: | English |
| Published: |
New York :
Simon & Schuster,
2016.
|
| Edition: | First Simon & Schuster hardcover edition. |
| Subjects: |
Table of Contents:
- Part 1: Pre-suasion: the frontloading of attention. Pre-suasion: an introduction ; Privileged moments ; The importance of attention...is importance ; What's focal is causal ; Commanders of attention 1: the attractors ; Commanders of attention 2: the magnetizers
- Part 2: Processes: the role of association. The primacy of associations: I link, therefore I think ; Persuasive geographies: all the right places, all the right traces ; The mechanics of pre-suasion: causes, constraints, and correctives
- Part 3: Best practices : the optimization of pre-suasion. Six main roads to change: broad boulevards as smart shortcuts ; Unity 1: being together ; Unity 2: acting together ; Ethical use: a pre-pre-suasive consideration ; Post-suasion: aftereffects.