Invisible influence the hidden forces that shape behavior

Explores the subtle, secret influences that affect the decisions we make--from what we buy, to the careers we choose, to what we eat.

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Bibliographic Details
Main Author: Berger, Jonah (Author)
Format: Books Print Book
Language:English
Published: New York : Simon & Schuster, 2016.
Edition:First Simon & Schuster hardcover edition.
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100 1 |a Berger, Jonah,  |e author. 
245 1 0 |a Invisible influence :  |b the hidden forces that shape behavior /  |c Jonah Berger. 
250 |a First Simon & Schuster hardcover edition. 
264 1 |a New York :  |b Simon & Schuster,  |c 2016. 
264 4 |c Ã2016 
300 |a vi, 264 pages :  |b illustrations ;  |c 22 cm 
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504 |a Includes bibliographical references and index. 
500 |a Front cover includes a lenticular overlay so that the words "Everyone's reading it!" appear over the title when the book is tipped. 
505 0 |a Monkey see, monkey do -- A horse of a different color -- Not if they're doing it -- Similar but different -- Come on baby, light my fire -- Conclusion: Putting social influence to work. 
520 |a Explores the subtle, secret influences that affect the decisions we make--from what we buy, to the careers we choose, to what we eat. 
520 |a You think that your choices and behaviors are driven by your individual, personal tastes, and opinions. Our own personal thoughts and opinions is patently obvious. Right? Wrong. Other people's behavior has a huge influence on everything we do, from the mundane to the momentous. Berger integrates research and thinking from business, psychology, and social science to focus on the subtle, invisible influences behind our choices as individuals. 
650 0 |a Social influence. 
650 0 |a Influence (Psychology) 
650 0 |a Behavior modification. 
650 0 |a Social choice. 
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