Invisible influence the hidden forces that shape behavior
Explores the subtle, secret influences that affect the decisions we make--from what we buy, to the careers we choose, to what we eat.
| Main Author: | Berger, Jonah (Author) |
|---|---|
| Format: | Books Print Book |
| Language: | English |
| Published: |
New York :
Simon & Schuster,
2016.
|
| Edition: | First Simon & Schuster hardcover edition. |
| Subjects: |
Table of Contents:
- Monkey see, monkey do
- A horse of a different color
- Not if they're doing it
- Similar but different
- Come on baby, light my fire
- Conclusion: Putting social influence to work.