Invisible influence the hidden forces that shape behavior

Explores the subtle, secret influences that affect the decisions we make--from what we buy, to the careers we choose, to what we eat.

Main Author:	Berger, Jonah (Author)
Format:	Books Print Book
Language:	English
Published:	New York : Simon & Schuster, 2016.
Edition:	First Simon & Schuster hardcover edition.
Subjects:	Social influence. Influence (Psychology) Behavior modification. Social choice.

Summary:	Explores the subtle, secret influences that affect the decisions we make--from what we buy, to the careers we choose, to what we eat. You think that your choices and behaviors are driven by your individual, personal tastes, and opinions. Our own personal thoughts and opinions is patently obvious. Right? Wrong. Other people's behavior has a huge influence on everything we do, from the mundane to the momentous. Berger integrates research and thinking from business, psychology, and social science to focus on the subtle, invisible influences behind our choices as individuals.
Item Description:	Front cover includes a lenticular overlay so that the words "Everyone's reading it!" appear over the title when the book is tipped.
Physical Description:	vi, 264 pages : illustrations ; 22 cm
Bibliography:	Includes bibliographical references and index.
ISBN:	1476759693 9781476759692
Author Notes:	Jonah Berger is an associate professor of marketing at the Wharton School at the University of Pennsylvania. Berger has been recognized with a number of awards for both scholarship and teaching. He is the author of Contagious: Why Things Catch On, a 2016 New York Times bestseller, and Invisible Influence:The Hidden Forces That Shape Behavior. (Bowker Author Biography)