The attention merchants the epic scramble to get inside our heads
"From Tim Wu, author of the award-winning The Master Switch and who coined the phrase "net neutrality"--A revelatory look at the rise of "attention harvesting," and its transformative effect on our society and our selves. Attention merchant: an industrial-scale harvester of human attention. A firm w...
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| Main Author: | |
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| Format: | Books Print Book |
| Language: | English |
| Published: |
New York :
Alfred A. Knopf,
2016.
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| Edition: | First edition. |
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Table of Contents:
- Introduction: Here's the deal
- Pt. I. Masters of blazing modernities : The first attention merchants ; The alchemist ; For king and country ; Demand engineering, scientific advertising, and what women want ; A long lucky run ; Not with a bang but with a whimper
- Pt. II. The conquest of time and space : The invention of prime time ; The ‡t prince ; Total attention control, or the madness of crowds ; Peak attention, American style ; Prelude to an attentional revolt ; The great refusal ; Coda to an attentional revolution
- Pt. III. The third screen : Email and the power of the check-in ; Invaders ; AOL pulls 'em in
- Pt. IV. The importance of being famous : Establishment of the celebrity-industrial complex ; The Oprah model ; The panopticon
- Pt. V. Won't be fooled again : The kingdom of content: this is how you do it ; Here comes everyone ; The rise of clickbait ; The place to be ; The importance of being microfamous ; The fourth screen and the mirror of Narcissus ; The web hits bottom ; A retreat and a revolt ; Who's boss here?
- Epilogue: The temenos.
