Women want more how to capture your share of the world's largest, fastest-growing market
In Women Want More, Michael Silverstein and Kate Sayre, two of the world's leading authorities on the retail business, argue that women are the key to fixing the economy. Based on a groundbreaking study and offering tremendous insight into the purchasing habits and power of women, Women Want Mo...
| Main Author: | Silverstein, Michael J. |
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| Other Authors: | Butman, John. |
| Format: | Downloads eBook Books eBook |
| Language: | English |
| Published: |
2009.
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| Subjects: | |
| Online Access: |
Go to Downloadable eBook Here. |
| Summary: |
In Women Want More, Michael Silverstein and Kate Sayre, two of the world's leading authorities on the retail business, argue that women are the key to fixing the economy. Based on a groundbreaking study and offering tremendous insight into the purchasing habits and power of women, Women Want More doesn't just offer a glimpse into consumer behavior; it reveals what consumer behavior says about human psychology and desire. |
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| Physical Description: |
1 online resource |
| Format: |
Requires OverDrive Read (file size: N/A KB) or Adobe Digital Editions (file size: 1115 KB) or Kobo app or compatible Kobo device (file size: N/A KB) or Amazon Kindle (file size: N/A KB). |
| ISBN: |
9780061905407 |