Change by design how design thinking transforms organizations and inspires innovation
The subject of "design thinking" is the rage at business schools, throughout corporations, and increasingly in the popular press--due in large part to work of IDEO, a leading design firm, and its celebrated CEO, Tim Brown, who uses this book to show how the techniques and strategies of des...
| Main Authors: | Brown, Tim (Writer on industrial design) (Author), Katz, Barry (Author) |
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| Format: | Books Print Book |
| Language: | English |
| Published: |
New York :
HarperBusiness, an imprint of HarperCollinsPublishers,
2019.
|
| Edition: | Revised and updated edition. |
| Subjects: |
| Summary: |
The subject of "design thinking" is the rage at business schools, throughout corporations, and increasingly in the popular press--due in large part to work of IDEO, a leading design firm, and its celebrated CEO, Tim Brown, who uses this book to show how the techniques and strategies of design belong at every level of business. |
|---|---|
| Item Description: |
Includes index. |
| Physical Description: |
viii, 294 pages : illustrations ; 24 cm |
| Bibliography: |
Includes bibliographical references and index. |
| ISBN: |
0062856626 9780062856623 |