Change by design how design thinking transforms organizations and inspires innovation
The subject of "design thinking" is the rage at business schools, throughout corporations, and increasingly in the popular press--due in large part to work of IDEO, a leading design firm, and its celebrated CEO, Tim Brown, who uses this book to show how the techniques and strategies of des...
| Main Authors: | Brown, Tim (Writer on industrial design) (Author), Katz, Barry (Author) |
|---|---|
| Format: | Books Print Book |
| Language: | English |
| Published: |
New York :
HarperBusiness, an imprint of HarperCollinsPublishers,
2019.
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| Edition: | Revised and updated edition. |
| Subjects: |
Table of Contents:
- Reintroduction
- Introduction: the power of design thinking
- Part I. What is design thinking? Getting under your skin, or How design thinking is about more than style ; Converting need into demand, or Putting people first ; A mental matrix, or "These people have no process!" ; Building to think, or The power of prototyping ; Returning to the surface, or The design of experiences ; Spreading the message, or The importance of storytelling
- Part II. Where do we go from here? Design thinking meets the corporation, or Teaching to fish ; The new social contract, or We're all in this togeter ; Design activism, or Inspiring solutions with global potential ; Designing tomorrow-today ; Redesigning design.