Story or die why story is the only way to engage, persuade, and inspire--and how to use brain science to create one that will

"A step-by-step guide to using the brain's hardwired desire for story to achieve any goal, whether it's successfully pitching a product, saving the planet, or convincing your kids not to text and drive, from the author of Wired for Story"--

Bibliographic Details

Main Author:	Cron, Lisa (Author)
Format:	Books Print Book
Language:	English
Published:	New York : Ten Speed Press, [2020]
Edition:	First edition.
Subjects:	Narration (Rhetoric) > Psychological aspects. Rhetoric and psychology. Neurosciences and the arts.
Tags:	Add Tag No Tags, Be the first to tag this record!