Story or die why story is the only way to engage, persuade, and inspire--and how to use brain science to create one that will

"A step-by-step guide to using the brain's hardwired desire for story to achieve any goal, whether it's successfully pitching a product, saving the planet, or convincing your kids not to text and drive, from the author of Wired for Story"--

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Bibliographic Details
Main Author: Cron, Lisa (Author)
Format: Books Print Book
Language:English
Published: New York : Ten Speed Press, [2020]
Edition:First edition.
Subjects:
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003 OCoLC
005 20210406115200.0
008 200720s2021 cau b 001 0 eng
010 |a  2020032212 
015 |a GBC109108  |2 bnb 
016 7 |a 020084999  |2 Uk 
020 |a 9781984857682  |q (trade paperback) 
020 |a 1984857681 
020 |z 9781984857699  |q (ebook) 
035 |a (OCoLC)1182021418 
040 |a DLC  |b eng  |e rda  |c DLC  |d OCLCO  |d OCLCF  |d UKMGB  |d PCB 
042 |a pcc 
050 0 0 |a P301.5.P75  |b C76 2020 
082 0 0 |a 809/.923  |2 23 
100 1 |a Cron, Lisa,  |e author. 
245 1 0 |a Story or die :  |b why story is the only way to engage, persuade, and inspire--and how to use brain science to create one that will /  |c Lisa Cron. 
250 |a First edition. 
264 1 |a New York :  |b Ten Speed Press,  |c [2020] 
300 |a 1 volume ;  |c 21 cm 
336 |a text  |b txt  |2 rdacontent 
337 |a unmediated  |b n  |2 rdamedia 
338 |a volume  |b nc  |2 rdacarrier 
520 |a "A step-by-step guide to using the brain's hardwired desire for story to achieve any goal, whether it's successfully pitching a product, saving the planet, or convincing your kids not to text and drive, from the author of Wired for Story"--  |c Provided by publisher. 
504 |a Includes bibliographical references and index. 
650 0 |a Narration (Rhetoric)  |x Psychological aspects. 
650 0 |a Rhetoric and psychology. 
650 0 |a Neurosciences and the arts. 
776 0 8 |i Online version:  |a Cron, Lisa.  |t Story or die.  |b First edition  |d New York : Ten Speed Press, [2020]  |z 9781984857699  |w (DLC) 2020032213 
994 |a C0  |b PCB 
949 |a schlow  |b SANON  |c 809.923 CRO  |d i  |e 39635104203266  |f 698774  |g ddc  |j 03/30/2021 
999 |a 457337