Story or die why story is the only way to engage, persuade, and inspire--and how to use brain science to create one that will
"A step-by-step guide to using the brain's hardwired desire for story to achieve any goal, whether it's successfully pitching a product, saving the planet, or convincing your kids not to text and drive, from the author of Wired for Story"--
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| Main Author: | |
|---|---|
| Format: | Books Print Book |
| Language: | English |
| Published: |
New York :
Ten Speed Press,
[2020]
|
| Edition: | First edition. |
| Subjects: | |
| Tags: |
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| LEADER | 00000cam a22000008i 4500 | ||
|---|---|---|---|
| 001 | on1182021418 | ||
| 003 | OCoLC | ||
| 005 | 20210406115200.0 | ||
| 008 | 200720s2021 cau b 001 0 eng | ||
| 010 | |a 2020032212 | ||
| 015 | |a GBC109108 |2 bnb | ||
| 016 | 7 | |a 020084999 |2 Uk | |
| 020 | |a 9781984857682 |q (trade paperback) | ||
| 020 | |a 1984857681 | ||
| 020 | |z 9781984857699 |q (ebook) | ||
| 035 | |a (OCoLC)1182021418 | ||
| 040 | |a DLC |b eng |e rda |c DLC |d OCLCO |d OCLCF |d UKMGB |d PCB | ||
| 042 | |a pcc | ||
| 050 | 0 | 0 | |a P301.5.P75 |b C76 2020 |
| 082 | 0 | 0 | |a 809/.923 |2 23 |
| 100 | 1 | |a Cron, Lisa, |e author. | |
| 245 | 1 | 0 | |a Story or die : |b why story is the only way to engage, persuade, and inspire--and how to use brain science to create one that will / |c Lisa Cron. |
| 250 | |a First edition. | ||
| 264 | 1 | |a New York : |b Ten Speed Press, |c [2020] | |
| 300 | |a 1 volume ; |c 21 cm | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a unmediated |b n |2 rdamedia | ||
| 338 | |a volume |b nc |2 rdacarrier | ||
| 520 | |a "A step-by-step guide to using the brain's hardwired desire for story to achieve any goal, whether it's successfully pitching a product, saving the planet, or convincing your kids not to text and drive, from the author of Wired for Story"-- |c Provided by publisher. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 650 | 0 | |a Narration (Rhetoric) |x Psychological aspects. | |
| 650 | 0 | |a Rhetoric and psychology. | |
| 650 | 0 | |a Neurosciences and the arts. | |
| 776 | 0 | 8 | |i Online version: |a Cron, Lisa. |t Story or die. |b First edition |d New York : Ten Speed Press, [2020] |z 9781984857699 |w (DLC) 2020032213 |
| 994 | |a C0 |b PCB | ||
| 949 | |a schlow |b SANON |c 809.923 CRO |d i |e 39635104203266 |f 698774 |g ddc |j 03/30/2021 | ||
| 999 | |a 457337 | ||
