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Story or die why story is the only way to engage, persuade, and inspire--and how to use brain science to create one that will

"A step-by-step guide to using the brain's hardwired desire for story to achieve any goal, whether it's successfully pitching a product, saving the planet, or convincing your kids not to text and drive, from the author of Wired for Story"--

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Main Author: Cron, Lisa (Author)
Format: Books Print Book
Language:English
Published: New York : Ten Speed Press, [2020]
Edition:First edition.
Subjects:
Narration (Rhetoric) > Psychological aspects.
Rhetoric and psychology.
Neurosciences and the arts.
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Summary:"A step-by-step guide to using the brain's hardwired desire for story to achieve any goal, whether it's successfully pitching a product, saving the planet, or convincing your kids not to text and drive, from the author of Wired for Story"--
Physical Description:1 volume ; 21 cm
Bibliography:Includes bibliographical references and index.
ISBN:9781984857682
1984857681
Author Notes:Lisa Cron is a story coach, speaker, and the author of Wired for Story and Story Genius . She has previously worked as a literary agent, a television producer, and a story consultant for Warner Brothers and The William Morris Agency, among others, and currently advises writers, nonprofits, educators, and journalists on the art and craft of story. Cron has also served on the faculty of the School of Visual Arts MFA program in visual narrative, and since 2006 has taught in the UCLA Extension Writers' Program. She lives in Santa Monica, California.

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