The human element overcoming the resistance that awaits new ideas

"This book offers the readers two essential insights. First, readers will discover the four Frictions that operate against their efforts to influence and innovate. They will come to understand the unexpected reasons why the ideas and initiatives they are most passionate about get rejected. Second, r...

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Bibliographic Details

Main Authors:	Nordgren, Loran F. (Author), Schonthal, David (David Alan) (Author)
Format:	Books Print Book
Language:	English
Published:	Hoboken, New Jersey : John Wiley & Sons, Inc., [2022]
Subjects:	Persuasion (Psychology) Influence (Psychology) Disruptive technologies.
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