The human element overcoming the resistance that awaits new ideas
"This book offers the readers two essential insights. First, readers will discover the four Frictions that operate against their efforts to influence and innovate. They will come to understand the unexpected reasons why the ideas and initiatives they are most passionate about get rejected. Seco...
| Main Authors: | Nordgren, Loran F. (Author), Schonthal, David (Author) |
|---|---|
| Format: | Books Print Book |
| Language: | English |
| Published: |
Hoboken, New Jersey :
John Wiley & Sons, Inc.,
[2022]
|
| Subjects: |
Table of Contents:
- The law of attraction: the battle between friction and fuel
- Thinking in fuel: the reasons a fuel-based mindset rules the world
- Inertia: why we stick with what we know
- Overcoming inertia: how to transform a novel idea into a familiar friend
- Effort: why we follow the path of least resistance
- Overcoming effort: how to build aerodynamic ideas
- Emotion why the best ideas produce the most anxiety
- Overcoming emotion: how to quiet the fears that impede progress
- Reactance: why we feel the impulse to resist change
- Overcoming reactance: how to help your audience persuade themselves
- Three case studies.