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Music marketing for the DIY musician creating and executing a plan of attack on a low budget

"Industry veteran Bobby Borg provides a step-by-step guide to producing a fully customized, low-budget plan of attack for marketing one's music"--

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Bibliographic Details
Main Author:	Borg, Bobby (Author)
Format:	Books Print Book
Language:	English
Published:	Lanham : Rowman & Littlefield Publishers, 2024.
Edition:	Third edition.
Series:	Music pro guides
Subjects:	Music > Marketing. Music trade > Vocational guidance. Musicians > Vocational guidance.
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Description
Summary:	"Industry veteran Bobby Borg provides a step-by-step guide to producing a fully customized, low-budget plan of attack for marketing one's music"--
Physical Description:	xxxii, 564 pages ; 26 cm
Bibliography:	Includes bibliographical references and index.
ISBN:	9781538182505 1538182505 9781538182499 1538182491
Author Notes:	Bobby Borg, MCM, is a former major label, independent, and DIY recording/touring artist. He also served as the VP of Special Events for the American Marketing Association. He is an assistant professor of practice in music industry studies at University of Southern California's Thornton School of Music. He is the founder of Bobby Borg Consulting and author of The Musician's Handbook. Music Marketing for The DIY Musician, Business Basics for Musicians, introduction to Music Publishing for Musicians, and Personal finance for Musicians. Visit bobbyborg.com.