Music marketing for the DIY musician creating and executing a plan of attack on a low budget
"Industry veteran Bobby Borg provides a step-by-step guide to producing a fully customized, low-budget plan of attack for marketing one's music"--
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| Main Author: | |
|---|---|
| Format: | Books Print Book |
| Language: | English |
| Published: |
Lanham :
Rowman & Littlefield Publishers,
2024.
|
| Edition: | Third edition. |
| Series: | Music pro guides
|
| Subjects: | |
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| 001 | on1412039099 | ||
| 003 | OCoLC | ||
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| 010 | |a 2023054513 | ||
| 020 | |a 9781538182505 |q (paperback) | ||
| 020 | |a 1538182505 |q (paperback) | ||
| 020 | |a 9781538182499 |q (cloth) | ||
| 020 | |a 1538182491 | ||
| 020 | |z 9781538182512 |q (epub) | ||
| 035 | |a (OCoLC)1412039099 | ||
| 040 | |a DLC |b eng |e rda |c DLC |d OCLCO |d OCLCL |d OCLCF | ||
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| 100 | 1 | |a Borg, Bobby, |e author. | |
| 245 | 1 | 0 | |a Music marketing for the DIY musician : |b creating and executing a plan of attack on a low budget / |c Bobby Borg. |
| 250 | |a Third edition. | ||
| 264 | 1 | |a Lanham : |b Rowman & Littlefield Publishers, |c 2024. | |
| 300 | |a xxxii, 564 pages ; |c 26 cm | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a unmediated |b n |2 rdamedia | ||
| 338 | |a volume |b nc |2 rdacarrier | ||
| 490 | 0 | |a Music pro guides | |
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a An Overview of the Complete DIY Marketing Process : Creating and Executing a Plan of Attack in a Nutshell -- Describe Your Company's Vision : Identifying Your Musical Purpose and Setting Your Career on Course -- Identify Profitable Opportunities or "Needs" : Conducting a SWOT Analysis -- Analyze Your Customers : Identifying, Segmenting, and Targeting Your Market -- Learn from Your Competitors : Conducting a Competitor Analysis -- Demo Your Products and Services : Getting Feedback Before Committing Your Valuable Resources -- Set Your Marketing Plan Goals : Using the SMART Model -- Develop Your Company's Brand Strategy : Creating the Right Identity for Your Company and Its People -- Develop a Brand Strategy for Your Products/Services : Achieving the Desired Image for Your Tours, Records, Merch, and More -- Finalize Your Products and Services for the Marketplace : Delivering on the Promise of Your Brand -- Devise a Pricing Strategy : Reinforcing Your Brand Image and Generating Revenue and Awareness -- Establish a Place Strategy, Part 1 : Distributing Records and Booking Live-Performance Sets -- Establish a Place Strategy, Part 2 : Distributing Your Merch and Songs Effectively for Sale and/or License -- Formulate a Promotion Strategy, Part 1 : Winning Over Fans via Publicity and Paid Advertising -- Formulate a Promotion Strategy, Part 2 : Using Online, Word-of-Mouth, and Guerrilla Marketing to Get Fans -- Formulate a Promotion Strategy, Part 3 : Winning Over Fans via Radio Play and Creative Sponsorships -- Formulate a Promotion Strategy, Part 4 : Utilizing Direct Marketing, Personal Selling, and Sales Promotions to Get Fans -- Prepare a Measuring Strategy : Tracking, Analyzing, and Adjusting Your Marketing Campaign -- Assemble Your Marketing Plan of Attack : Presenting Your Business and Marketing Ideas Effectively -- Execute Your Marketing Plan Effectively : Adopting the Right Policies That Get Your Company Results -- Continue to Learn About Marketing: Strengthening Your Marketing Muscles with 21 Exercises -- The Future of Music Marketing 2024 -- 2030 : Examining the Present, Pioneering the Future. | |
| 520 | |a "Industry veteran Bobby Borg provides a step-by-step guide to producing a fully customized, low-budget plan of attack for marketing one's music"-- |c Provided by publisher. | ||
| 650 | 0 | |a Music |x Marketing. | |
| 650 | 0 | |a Music trade |x Vocational guidance. | |
| 650 | 0 | |a Musicians |x Vocational guidance. | |
| 758 | |i has work: |a Music marketing for the DIY musician (Text) |1 https://id.oclc.org/worldcat/entity/E39PCFMdq6WyMKvcvgWYt6xgPP |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 0 | 8 | |i Online version: |a Borg, Bobby. |t Music marketing for the DIY musician |b Third edition. |d Lanham : Rowman & Littlefield Publishers, 2024 |z 9781538182512 |w (DLC) 2023054514 |
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