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Music marketing for the DIY musician creating and executing a plan of attack on a low budget

"Industry veteran Bobby Borg provides a step-by-step guide to producing a fully customized, low-budget plan of attack for marketing one's music"--

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Main Author: Borg, Bobby (Author)
Format: Books Print Book
Language:English
Published: Lanham : Rowman & Littlefield Publishers, 2024.
Edition:Third edition.
Series:Music pro guides
Subjects:
Music > Marketing.
Music trade > Vocational guidance.
Musicians > Vocational guidance.
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Table of Contents:
  • An Overview of the Complete DIY Marketing Process : Creating and Executing a Plan of Attack in a Nutshell
  • Describe Your Company's Vision : Identifying Your Musical Purpose and Setting Your Career on Course
  • Identify Profitable Opportunities or "Needs" : Conducting a SWOT Analysis
  • Analyze Your Customers : Identifying, Segmenting, and Targeting Your Market
  • Learn from Your Competitors : Conducting a Competitor Analysis
  • Demo Your Products and Services : Getting Feedback Before Committing Your Valuable Resources
  • Set Your Marketing Plan Goals : Using the SMART Model
  • Develop Your Company's Brand Strategy : Creating the Right Identity for Your Company and Its People
  • Develop a Brand Strategy for Your Products/Services : Achieving the Desired Image for Your Tours, Records, Merch, and More
  • Finalize Your Products and Services for the Marketplace : Delivering on the Promise of Your Brand
  • Devise a Pricing Strategy : Reinforcing Your Brand Image and Generating Revenue and Awareness
  • Establish a Place Strategy, Part 1 : Distributing Records and Booking Live-Performance Sets
  • Establish a Place Strategy, Part 2 : Distributing Your Merch and Songs Effectively for Sale and/or License
  • Formulate a Promotion Strategy, Part 1 : Winning Over Fans via Publicity and Paid Advertising
  • Formulate a Promotion Strategy, Part 2 : Using Online, Word-of-Mouth, and Guerrilla Marketing to Get Fans
  • Formulate a Promotion Strategy, Part 3 : Winning Over Fans via Radio Play and Creative Sponsorships
  • Formulate a Promotion Strategy, Part 4 : Utilizing Direct Marketing, Personal Selling, and Sales Promotions to Get Fans
  • Prepare a Measuring Strategy : Tracking, Analyzing, and Adjusting Your Marketing Campaign
  • Assemble Your Marketing Plan of Attack : Presenting Your Business and Marketing Ideas Effectively
  • Execute Your Marketing Plan Effectively : Adopting the Right Policies That Get Your Company Results
  • Continue to Learn About Marketing: Strengthening Your Marketing Muscles with 21 Exercises
  • The Future of Music Marketing 2024
  • 2030 : Examining the Present, Pioneering the Future.

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