Tequila wars José Cuervo and the bloody struggle for the spirit of Mexico

A revelatory history of the vast tequila empire born from the fires of the Mexican Revolution. At the dawn of the twentieth century, José Cuervo inherited his family's humble distillery, La Rojeña, in the Tequila Valley. Within a decade, he had transformed it into a complex national enterprise tha...

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Bibliographic Details

Main Author:	Genoways, Ted (Author)
Format:	Books Print Book
Language:	English
Published:	New York, NY : W.W. Norton & Company, [2025]
Edition:	First edition.
Subjects:	Cuervo Labastida y Flores, José, > 1869-1921. Tequila industry > Mexico > Biography. Tequila industry > Mexico > History. Family-owned business enterprises > Mexico. Biographies.
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