Tequila wars José Cuervo and the bloody struggle for the spirit of Mexico
A revelatory history of the vast tequila empire born from the fires of the Mexican Revolution. At the dawn of the twentieth century, José Cuervo inherited his family's humble distillery, La Rojeña, in the Tequila Valley. Within a decade, he had transformed it into a complex national enterprise tha...
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| Main Author: | |
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| Format: | Books Print Book |
| Language: | English |
| Published: |
New York, NY :
W.W. Norton & Company,
[2025]
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| Edition: | First edition. |
| Subjects: | |
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| Summary: | A revelatory history of the vast tequila empire born from the fires of the Mexican Revolution. At the dawn of the twentieth century, José Cuervo inherited his family's humble distillery, La Rojeña, in the Tequila Valley. Within a decade, he had transformed it into a complex national enterprise that would become Mexico's leading producer of tequila. Cuervo grew his kingdom of agave by acquiring thousands of acres of estates throughout the valley; he brought electricity and a railroad line to Tequila, so he could reach drinkers across the country. But when the Mexican Revolution erupted, a charge of treason and a death threat against him by Pancho Villa forced Cuervo to flee. His disappearance turned him into an obscure, shadowy historical figure--despite having one of the most famous names in Mexican history. |
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| Physical Description: | 354 pages : illustrations, maps ; 24 cm |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9780393292596 |
| Author Notes: |
