Tequila wars José Cuervo and the bloody struggle for the spirit of Mexico
A revelatory history of the vast tequila empire born from the fires of the Mexican Revolution. At the dawn of the twentieth century, José Cuervo inherited his family's humble distillery, La Rojeña, in the Tequila Valley. Within a decade, he had transformed it into a complex national enterprise tha...
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| Format: | Books Print Book |
| Language: | English |
| Published: |
New York, NY :
W.W. Norton & Company,
[2025]
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| Edition: | First edition. |
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| 100 | 1 | |a Genoways, Ted, |e author. | |
| 245 | 1 | 0 | |a Tequila wars : |b José Cuervo and the bloody struggle for the spirit of Mexico / |c Ted Genoways. |
| 250 | |a First edition. | ||
| 264 | 1 | |a New York, NY : |b W.W. Norton & Company, |c [2025] | |
| 264 | 4 | |c ©2025 | |
| 300 | |a 354 pages : |b illustrations, maps ; |c 24 cm | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a unmediated |b n |2 rdamedia | ||
| 338 | |a volume |b nc |2 rdacarrier | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Prologue: The escape; March 1914 -- Part one: The valley. The best in the country -- The will of a political faction -- It is best for us to marry -- Part two: The city. They have never even heard of agave -- The important improvements of Mr. José Cuervo -- We will take your town at any cost -- Part three: The revolution. We will defend our home at all costs -- With great determination and no surrender -- The whim of what they wanted to be true -- Part four: The war for Guadalajara. To make a movement into a crusade -- A clear-eyed man -- A memory in its wake -- Epilogue: The tequila war. | |
| 520 | |a A revelatory history of the vast tequila empire born from the fires of the Mexican Revolution. At the dawn of the twentieth century, José Cuervo inherited his family's humble distillery, La Rojeña, in the Tequila Valley. Within a decade, he had transformed it into a complex national enterprise that would become Mexico's leading producer of tequila. Cuervo grew his kingdom of agave by acquiring thousands of acres of estates throughout the valley; he brought electricity and a railroad line to Tequila, so he could reach drinkers across the country. But when the Mexican Revolution erupted, a charge of treason and a death threat against him by Pancho Villa forced Cuervo to flee. His disappearance turned him into an obscure, shadowy historical figure--despite having one of the most famous names in Mexican history. | ||
| 600 | 1 | 0 | |a Cuervo Labastida y Flores, José, |d 1869-1921. |
| 650 | 0 | |a Tequila industry |z Mexico |v Biography. | |
| 650 | 0 | |a Tequila industry |z Mexico |x History. | |
| 650 | 0 | |a Family-owned business enterprises |z Mexico. | |
| 655 | 7 | |a Biographies. |2 lcgft | |
| 949 | |a Schlow |b SANONNE |c 663.5092 GEN |d i |e 39635104880603 |f 820622 |g ddc |j 06/08/2026 | ||
| 999 | |a 519810 | ||
