The new rules of marketing and PR how to use news releases, blogs, podcasts, viral marketing and online media to reach your buyers directly

Main Author:	Scott, David Meerman.
Format:	Books Print Book
Language:	English
Published:	Hoboken, N.J. : John Wiley & Sons, Inc., 2007.
Subjects:	Internet marketing. Public relations.

Item Description:	Includes index.
Physical Description:	xxvii, 275 p. ; 23 cm.
Bibliography:	Includes bibliographical references and index.
ISBN:	9780470113455 (cloth : alk. paper) 0470113456 (cloth : alk. paper)
Author Notes:	David Meerman Scott was born in 1961. He graduated from Kenyan College in 1983 with a B.A. degree in Economis. He started out working as a clerk on many Wall Street trading desks. He then went on to work in the on-line news and information business from 1985-2002. He was an executive at the electronic infoprmation division of Knight -Ridder from 1989-1995. He then moved to Boston and took a position with NewsEdge Corporation as the vice-president of marketing. His ideology about the new rules of marketing is that you can earn attention by publishing your way in on the web as opposed to buying advertising in mainstream media. He has authored several books on marketing including Inbound Marketing and Marketing Lessons from the Greatful Dead. (Bowker Author Biography)