The new rules of marketing and PR how to use news releases, blogs, podcasts, viral marketing and online media to reach your buyers directly
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| Main Author: | |
|---|---|
| Format: | Books Print Book |
| Language: | English |
| Published: |
Hoboken, N.J. :
John Wiley & Sons, Inc.,
2007.
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| Subjects: | |
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| LEADER | 00000cam a2200000 a 4500 | ||
|---|---|---|---|
| 001 | ocm77573836 | ||
| 003 | OCoLC | ||
| 005 | 20140314164500.0 | ||
| 008 | 061221s2007 nju 001 0 eng | ||
| 010 | |a 2006102241 | ||
| 020 | |a 9780470113455 (cloth : alk. paper) | ||
| 020 | |a 0470113456 (cloth : alk. paper) | ||
| 029 | 1 | |a YDXCP |b 2501829 | |
| 029 | 1 | |a IG# |b 9780470113455 | |
| 035 | |a (OCoLC)77573836 | ||
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| 049 | |a PCCQ |c 39635102334115 | ||
| 050 | 0 | 0 | |a HF5415.1265 |b .S393 2007 |
| 082 | 0 | 0 | |a 658.8/72 |2 22 |
| 092 | 0 | |a 658.872 |b SCO | |
| 100 | 1 | |a Scott, David Meerman. | |
| 245 | 1 | 4 | |a The new rules of marketing and PR : |b how to use news releases, blogs, podcasts, viral marketing and online media to reach your buyers directly / |c by David Meerman Scott. |
| 260 | |a Hoboken, N.J. : |b John Wiley & Sons, Inc., |c 2007. | ||
| 300 | |a xxvii, 275 p. ; |c 23 cm. | ||
| 500 | |a Includes index. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a I. How the web has changed the rules of marketing and PR -- 1. The old rules of marketing and PR are ineffective in an online world -- 2. The new rules of marketing and PR -- 3. Reaching your buyers directly -- II. Web-based communications to reach buyers directly -- 4. Blogs : tapping millions of evangelists to tell your story -- 5. The new rules of news releases -- 6. Audio content delivery through podcasting -- 7. Forums, wikis, and your targeted audience -- 8. Going viral : the web helps audiences catch the fever -- 9. The content-rich web site -- III. Action plan for harnessing the power of the new rules -- 10. You are what you publish : building your marketing and PR plan -- 11. Online thought leadership to brand your organization as a trusted resource -- 12. How to write for your buyers -- 13. How web content influences the buying process -- 14. How to use news releases to reach buyers directly -- 15. The online media room : your front door for much more than the media -- 16. The new rules for reaching the media -- 17. Blogging to reach your buyers -- 18. Podcasting and video made, well, as easy as possible -- 19. Social networking sites and marketing -- 20. Search engine marketing -- 21. Make it happen. | |
| 650 | 0 | |a Internet marketing. | |
| 650 | 0 | |a Public relations. | |
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| 938 | |a YBP Library Services |b YANK |n 2501829 | ||
| 938 | |a Ingram |b INGR |n 9780470113455 | ||
| 994 | |a C0 |b PCB | ||
| 949 | |a CCL |b CadNF |c 658.8 Sc |d i |e 39241502643716 |f 408831 |g ddc |j 06/09/2008 | ||
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