Gen buY how tweens, teens, and twenty-somethings are revolutionizing retail

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Bibliographic Details
Main Author:	Yarrow, Kit, 1958-
Other Authors:	O'Donnell, Jayne
Format:	Books Print Book
Language:	English
Published:	San Francisco : Jossey-Bass, A Wiley Imprint, 2009.
Edition:	1st ed.
Subjects:	Young adult consumers > Attitudes. Generation Y > Attitudes. Marketing.
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001	ocn316009983
003	OCoLC
005	20090831145700.0
008	090504s2009 cau b 001 0 eng
010			\|a 2009017419
015			\|a GBA959234 \|2 bnb
016	7		\|a 015291533 \|2 Uk
020			\|a 9780470400913 (cloth)
020			\|a 0470400919 (cloth)
035			\|a (OCoLC)316009983
040			\|a DLC \|c DLC \|d BTCTA \|d UKM \|d YDXCP \|d PCB
050	0	0	\|a HF5415.332.Y66 \|b Y37 2009
082	0	0	\|a 658.8/340835 \|2 22
100	1		\|a Yarrow, Kit, \|d 1958-
245	1	0	\|a Gen buY : \|b how tweens, teens, and twenty-somethings are revolutionizing retail / \|c Kit Yarrow, Jayne O'Donnell.
250			\|a 1st ed.
260			\|a San Francisco : \|b Jossey-Bass, A Wiley Imprint, \|c 2009.
300			\|a 250 p. ; \|c 24 cm.
504			\|a Includes bibliographical references and index.
505	0		\|a Gen Y is from Mercury -- They shop like they're from a different planet than their parents', too -- The whys behind the buys -- The lives, minds, and hearts of today's tweens, teens, and twenty-somethings -- Sex, love, and shopping -- Influence : the force that is Gen Y -- What works with Gen y -- Adapting to Gen Y's shopping preferences and power : views from our experts.
650		0	\|a Young adult consumers \|x Attitudes.
650		0	\|a Generation Y \|x Attitudes.
650		0	\|a Marketing.
690		0	\|a Hays, Sara Light tribute.
700	1		\|a O'Donnell, Jayne.
938			\|a Baker and Taylor \|b BTCP \|n BK0008226163
938			\|a YBP Library Services \|b YANK \|n 3054281
994			\|a C0 \|b PCB
949			\|a Schlow \|b SANON \|c 658.834 YAR \|d i \|e 39635102562673 \|f 425013 \|g ddc \|j 08/14/2009
999			\|a 296489