Gen buY how tweens, teens, and twenty-somethings are revolutionizing retail
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| Main Author: | |
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| Format: | Books Print Book |
| Language: | English |
| Published: |
San Francisco :
Jossey-Bass, A Wiley Imprint,
2009.
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| Edition: | 1st ed. |
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Table of Contents:
- Gen Y is from Mercury
- They shop like they're from a different planet than their parents', too
- The whys behind the buys
- The lives, minds, and hearts of today's tweens, teens, and twenty-somethings
- Sex, love, and shopping
- Influence : the force that is Gen Y
- What works with Gen y
- Adapting to Gen Y's shopping preferences and power : views from our experts.
