Gen buY how tweens, teens, and twenty-somethings are revolutionizing retail
| Main Author: | Yarrow, Kit, 1958- |
|---|---|
| Other Authors: | O'Donnell, Jayne. |
| Format: | Books Print Book |
| Language: | English |
| Published: |
San Francisco :
Jossey-Bass, A Wiley Imprint,
2009.
|
| Edition: | 1st ed. |
| Subjects: |
Table of Contents:
- Gen Y is from Mercury
- They shop like they're from a different planet than their parents', too
- The whys behind the buys
- The lives, minds, and hearts of today's tweens, teens, and twenty-somethings
- Sex, love, and shopping
- Influence : the force that is Gen Y
- What works with Gen y
- Adapting to Gen Y's shopping preferences and power : views from our experts.