What women want the global marketplace turns female-friendly
The author of Why We Buy reports on the growing importance of women in everybody's marketplace--what makes a package, product, space, or service "female friendly." He offers a tour of the world's marketplace--with shrewd observations and practical applications to help everybody a...
| Main Author: | Underhill, Paco. |
|---|---|
| Format: | Books Print Book |
| Language: | English |
| Published: |
New York :
Simon & Schuster,
c2010.
|
| Edition: | 1st Simon & Schuster hardcover ed. |
| Subjects: |