What women want the global marketplace turns female-friendly
The author of Why We Buy reports on the growing importance of women in everybody's marketplace--what makes a package, product, space, or service "female friendly." He offers a tour of the world's marketplace--with shrewd observations and practical applications to help everybody a...
Main Author: | Underhill, Paco. |
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Format: | Books Print Book |
Language: | English |
Published: |
New York :
Simon & Schuster,
c2010.
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Edition: | 1st Simon & Schuster hardcover ed. |
Subjects: |
Summary: |
The author of Why We Buy reports on the growing importance of women in everybody's marketplace--what makes a package, product, space, or service "female friendly." He offers a tour of the world's marketplace--with shrewd observations and practical applications to help everybody adapt to the new realities. Underhill examines how a woman's role as homemaker has evolved into homeowner; how the home gym and home office are linked to the women's health movement and home-based businesses; why the refrigerator has trumped the stove as the crucial appliance; why some malls are succeeding while others fail. "The point is," writes Underhill, "while men were busy doing other things, women were becoming a major social, cultural, and economic force." And, as he warns, no business can afford to ignore their power and presence.--From publisher description. |
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Physical Description: |
214 p. ; 25 cm. |
Bibliography: |
Includes bibliographical references (p. [205-206] and index. |
ISBN: |
9781416569954 1416569952 |
Author Notes: |
(Bowker Author Biography) |