What women want the global marketplace turns female-friendly
The author of Why We Buy reports on the growing importance of women in everybody's marketplace--what makes a package, product, space, or service "female friendly." He offers a tour of the world's marketplace--with shrewd observations and practical applications to help everybody adapt to the new real...
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| Main Author: | |
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| Format: | Books Print Book |
| Language: | English |
| Published: |
New York :
Simon & Schuster,
c2010.
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| Edition: | 1st Simon & Schuster hardcover ed. |
| Subjects: | |
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| Summary: | The author of Why We Buy reports on the growing importance of women in everybody's marketplace--what makes a package, product, space, or service "female friendly." He offers a tour of the world's marketplace--with shrewd observations and practical applications to help everybody adapt to the new realities. Underhill examines how a woman's role as homemaker has evolved into homeowner; how the home gym and home office are linked to the women's health movement and home-based businesses; why the refrigerator has trumped the stove as the crucial appliance; why some malls are succeeding while others fail. "The point is," writes Underhill, "while men were busy doing other things, women were becoming a major social, cultural, and economic force." And, as he warns, no business can afford to ignore their power and presence.--From publisher description. |
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| Physical Description: | 214 p. ; 25 cm. |
| Bibliography: | Includes bibliographical references (p. [205-206] and index. |
| ISBN: | 9781416569954 1416569952 |
| Author Notes: | (Bowker Author Biography) |
